Book launch

Join Moira Somers for the launch of Advice That Sticks: How to Give Financial Advice that People will Follow


McNally Robinson Booksellers

is pleased to present

Moira Somers


Advice That Sticks

How to Give Financial Advice that People will Follow

Thursday March 22, 7:00 pm Grant Park in the Atrium

If you give advice of any kind for a living, then you know how hard it can be for clients, patients, or customers to follow your wise counsel. There are many possible reasons for this difficulty, ranging from competing demands on their time and energy to frank errors made by you, the advice-giver.

Advice that Sticks takes aim at the problem of unimplemented advice, with a special focus on financial advice. Neuropsychologist Dr. Moira Somers blends insights from her own extensive consulting work along with research findings from neurosciences and behavioural economics. The result is a practical primer on advice delivery intended to turbo-boost your effectiveness in advice delivery.

Dr. Moira Somers is a Winnipeg-based neuropsychologist and executive coach. She consults for financial services professionals around the globe.

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